02 July 2012
Interlude: What I'm Reading
As best I've been able, between brain-fogging medications and lots of extra sleep, I have still been doing a lot of reading. In exploring all the new-to-me magazines I bought, I've come to the following conclusions:
I like the Economist a lot, but there's no way I'd be able to keep up with it every week. I'm considering picking up a copy once a month or so. I love the way it not only covers current events in a thoughtful way, but also ties them together and offers a comprehensive global perspective. I also like that their conclusions tend to follow from facts, rather than from any conspicuous ideology. I think people who accuse the Economist of leaning right are probably coming to it from something like Time, which very definitely leans left. That's not a bad thing, but it's important to know if you're going to get your news primarily, or exclusively, from one source.
I thoroughly enjoyed The Atlantic, and I may well end up subscribing to that one. Nice balance of thought-provoking articles on current events with well-written fiction pieces. I liked the depth of it, as a nice complement to Time's breadth.
Time is much as I remember it from years ago when I used to subscribe. A slight left bias, visible but not egregious, and a good, easily digestible overview of what's going on in the world. I have seen it criticized for being too shallow (mostly by readers of the Economist), but again, if it's not my only source for information, it's great to have something that gives me some top-line context for the deeper content I encounter elsewhere. I'm thinking about giving The Week a shot as well, to see how it compares.
I decided that the New Yorker would be great if I were, in fact, a New Yorker. Yes, there's some good stuff in there, but it was literally page 49 where it stopped being a listing of what's on in New York and started being a general interest magazine. Better than TimeOut, but not suited for those of us who do not live in NY and have no desire to live there, literally or vicariously.
Canada's Motivated magazine is fun -- a business magazine with a distinctly positive and upbeat tone. It's essentially a day-long conference of motivational speakers in magazine form. I probably won't subscribe, but I'll look for it on newsstands and pick it up when the cover catches my fancy.
I have a couple more to get through, and will report on those as I finish them.
15 June 2012
The ARCTIC Summer
Our goal was to be ready to go on a particular launch date with an aggressive ad campaign that would appear quite literally overnight.
During this time, the stress in the office was palpable. Most of us were there by 7:30 AM, and most of us didn't leave until 7:30 PM or later. As the date drew nearer, this became a six day a week schedule. We all felt the pressure to get everything done, and we felt it both from our individual roles and also from those of our colleagues. The engineers were testing, revising, fine-tuning, testing again, and scratching their heads over various bugs in the code. We needed modems that did 56K out of the box, and we needed an upgrade path for every version of our product that our customers already owned.
The newer modems could be "flashed" over their internet connection lines. Slightly older ones could do a chip swap. Older than that but new enough to qualify for the upgrade would need a full product replacement. In all three cases, we decided the price would be the same. The logistics of figuring out which modem you had, what upgrade you needed, and how to get your upgrade fulfilled were going to be a spectacular nightmare. But we were committed to doing it for our customers, and making it as easy as it could be.
The factory didn't require a huge amount of retooling -- after all, the form factor of the devices wasn't changing; just some key parts of the guts. But we would need to come up with some sort of forecast to determine what to manufacture and in what amounts. Internal, external, a different model for Mac computers vs. Intel machines.
Then there was the head-end. We needed to be ready to upgrade the ISPs so they could start advertising that they supported the new technology. We wanted to be able to say some ISPs were live with it as soon as possible after the announcement, so end users would have a reason to buy the things. But we couldn't tell them about it until the launch date.
In sales and marketing, we had volumes and volumes of *stuff* to produce. Data sheets for the products. Explanations of the upgrade process. Inserts for the product boxes that would ship from launch day forward, explaining the upgrade path. Cards for store shelves and other in-store media.
And, oh, by the way, a brand name. We decided it would be called "x2 Technology(TM)" A logo emerged, and a general look and feel for all the new packages and supporting media.
Generating this stuff took months of work from hundreds of people. The amazing thing was, everybody was having a ball.
Don't get me wrong. We were stressed and exhausted. In turn, each of us "hit the wall." And you've never seen so much caffeine ingested by one group of people in one day (My personal best was 12 cans of Diet Coke in 10 hours). But at the same time, we were kids on Christmas. We had an awesome new technology that was going to change the market. We had total clarity on what we needed to do. We were all in it together, and we knew it. Even when we doubted we would ever pull it off in time, somehow, we never doubted we would pull it off in time.
Next up: Hell week.
13 June 2012
ARCTIC
Yeah, I know. From your seat at the gigabit ethernet workstation in 2012, you're not impressed. But if you have been around long enough to remember, you remember that this was a very big deal.
We later decided that ARCTIC stood for "a really cool technology, introduced Christmas," that being the time frame when we were likely to be ready to go to market with it.
Looking back on it, I don't know if everyone in the company was as excited about it as I was. I'm prone to passion -- when you tell me it's a big deal, I tend to believe you. And it was pretty clear that we had the jump on our competitors with this, and that we had a unique capacity to deliver it that most of our competitors couldn't touch.
You see, in order for 56K technology to work, the modem you talk to with your modem must also speak 56K. And the technology to do that at this point was proprietary. Buying a 56K modem for your computer wasn't going to help you unless your Internet Service Provider could speak the same 56K language. And unlike our competitors, we had an entire division (Corporate Systems, later renamed Network Systems) that built ISP head-end equipment. So odds were good that the modem your modem was calling was built by U.S. Robotics.
And the crowning glory was that this technology would, for most of the head-end equipment and even a handful of client-side equipment (client-side being you, the average individual customer) would be "flash upgradable" -- no new hardware required.
At the time of this meeting, we had all arrived there feeling a little discouraged. The modem was becoming commoditized, and we'd said everything there was to say about it that was interesting. The market was softening and it was tough to defend the premium price we were asking in the retail marketplace. (U.S. Robotics modems were the most expensive on the shelf. We built them in Skokie, Illinois, USA, and we paid for a ton of independent lab testing and quality assurance work that our competitors tended not to bother with.)
Needless to say, this rekindled the fire in a big way. We couldn't talk about 56K, but we could talk about current products that were flash-upgradable, and we could talk about the "end-to-end solution" that meant you and your ISP were using the same brand of modem. If it's good enough for your ISP, then it must be pretty good, right?
We came out of that meeting ready to conquer the world, understanding exactly what we would need to do to become utterly dominant in the modem marketplace. Our goal was a clean, world-changing launch of ARCTIC in time for the holiday shopping season, and from there, we were shooting for 60% market share.
Next up: The ARCTIC Summer
06 June 2012
The Story Begins
The year is 1995, and I am working for a temp agency. The agency has placed me at a company called U.S. Robotics for a two or three day data entry gig. I detest data entry, but my temp agency has always been good to me and they are desperate, so I agree to the gig. It is an awful experience, underscoring all the reasons I hate data entry, and I tell them I never want to go back to that awful place.
Months pass, and the agency calls me, again desperate. They need someone to go to U.S. Robotics. They offer to pay me a higher hourly rate than they've ever paid before, and they promise that if I hate it, I need only stick it out to the end of the week and they'll find someone else. I reluctantly agree.
I go to a different building from the one I went to before. It turns out my previous gig was in the "Corporate Systems" division and now I'm going to the "Personal Communications Division." I report to a lady named Christine in a department called "Channel Marketing." And I get to work.
A few weeks later they offer me a permanent position, and I enthusiastically accept, because in this department of this division of USR, I have found something unlike anything I've ever seen before. This group of people is smart, dedicated, professional, and at the same time is so much fun to be around that the hours at work just fly by. The company makes modems, and I quickly learn that they are the number one selling computer modems in the world, with more than 50% market share in many of the segments in which they compete. They are working on technology to accelerate modem speeds to 33.6 kbps, and working with resellers to push more and more modems out into the world as the internet's popularity is skyrocketing.
The pace at USR is relentless, and yet it is just plain FUN to be there. We work hard, arriving most mornings between 8 and 8:30 and frequently staying until 6:00 or 7:00 at night -- especially on Fridays, which is an aspect of that culture I still don't understand to this day. The department I work for seems to be responsible for a lot of internal communication among the sales and marketing functions, helping the salespeople understand the products and the promotions as they change and develop over time. And in time, I become a key player in that game, personally creating and delivering a lot of information for the sales force.
This culture is exceptional. There's a story that everyone in the company knows -- that at any time, the CEO, Casey Cowell, might ask you to state the mission of the company (a rather long statement about being the number one data communication company whose products "meet the needs and expand the capabilities of business and professional clients worldwide"). If you recited it correctly, Casey would hand you a $100 bill. I never met anyone who personally had this happen to them, but I did talk to a number of people who claimed they remembered it happening to a coworker. It may or may not have actually been true, but I am here to tell you that everybody in that company knew the mission statement.
More importantly, everybody LIVED it. I consistently found every person I worked with to be friendly, helpful, and great at what they did. We all knew why we were there, and we got stuff done.
My first six or seven months with the company were really good. I loved it there. And then something happened that made it even better.
Next up: ARCTIC
18 May 2012
So begins my favorite entry in one of my favorite books, The Imagineering Workout. The more I torture myself with analysis and reflection on what I want to be when I grow up, the more it becomes clear that I'm a writer. And the most difficult part of my job, unquestionably, is writing.
Michael Sprout, the Disney Imagineer and concept writer who authored this entry, offers some steps for the creative writing process. If you'll permit me a bit of self-indulgence here, I'd like to use those as the outline to explore what's going on with me right now (after all, if you can't be self-indulgent on your own blog, where can you?) Even people who have built a career out of helping other people get out of their own way, sometimes get in their own way. That's the story of my life right now.
Michael says that step one is "say, 'sure.'" In other words, the first thing to do is to agree, and commit, to write something. Most of the thousands of blogs on the internet have only a scant handful of readers, including this one. The blogs on the short list, the ones that are really successful, are the ones that get updated frequently. The best bloggers update at least once a day and comment on other blogs as well. They are active in the community of bloggers, and therefore get attention from readers, followers, and advertisers. The rest of us don't post enough, and for that reason we don't build huge followings of readers. (If a blog has a ton of posts and still doesn't have any readers, that's your clue that quantity is necessary, but not sufficient. Writing != having something to say, and both are required for long-term success.)
So for me, saying "sure" is about committing to write more. The prerequisite for this is deciding to own, once and for all, that I'm a writer. I'm still working on that, but I'm closer today than I've ever been before.
Step two, according to Michael, is "panic." Now THAT is a plan I can embrace! This is the step where all the negative self-talk runs rampant. In the book, his panicked self-talk messages include "I don't' know what I'm doing. I should have been a carpet installer." My self-talk messages include "real writers are so much better than me. I don't have enough discipline to be a writer. I can't make any money writing." Of course, those things are all true until I commit to making them false. So if I want to change my fate as a writer, I better move on quickly to step three.
Michael says step three is "go to the library." And I love this, both because libraries are cool, and because he is using the statement as a metaphor. "Going to the library" means collecting every bit of information you can get your hands on about whatever you want to write about. If I'm going to write about milkweed, I'll need to find its Latin name (asclepias tuberosa), its origins, habits, cultivation needs, context (why do I care? Well, because it's the primary larval and nectar food source for the monarch butterfly. Did you know?) and whatever other information may enable me to write about milkweed. I'll write something decent about milkweed if I read a lot about it. But I'll write something better about it if I also grow it in my garden, see it in a butterfly enclosure, stick my nose in it to see if it makes me sneeze, and watch a butterfly sipping its nectar (or a caterpillar devouring its leaves). The library is wherever your subject is -- not just the building full of books.
My lesson about going to the library is that if I want to be a good writer, I need to be a voracious reader. That is a challenge for me (long story, sounds like whining, not worth wasting words on it). It's a challenge I must, and will, commit to overcome if I want to be successful as a writer.
Steps four and five are about changing focus after filling your head to overflowing with information about the topic. (He calls these steps "goof off" and "go to sleep".) Basically, he's saying that once you have all the information your frontal lobes can possibly pack in, you need to let your back brain digest and process it all. The subconscious brain is an insanely powerful and efficient computer, able to process data thousands of times faster than your cerebral cortex. It works best when you're not constantly interrupting it with lame suggestions from your conscious mind, so do something unrelated to the writing project and give it some peace to do the work. I have certainly experienced this, and have come to trust that process. My challenge is to make sure I don't let "goofing off" displace writing-related activities completely. One thing all writers and writing coaches agree on is that if you mean to be a good writer, you have to write every. single. day. Preferably for an hour or more. So that's what I need to do.
Finally, step six is the actual writing part. Michael lists this step as "let it happen." And that's exactly it -- once I've done the prerequisites, the writing comes pretty easily. All I have to do is do it. The easiest, and hardest, thing in the world.
Step seven, the last one, is to "keep writing implements handy at all times." So far for me, this hasn't been an issue -- the muse strikes rarely enough that I'm almost never out of reach of a pencil on those occasions when she does. But the point is well taken, and in fact I do have pencil and paper on my headboard, a note-taking app on my phone, an iPad, an assortment of journals and notebooks, and and abundance of pens and pencils that are comfortable for me to use. Not having the right tools for any job makes it a hundred times harder, and I'm way too lazy to put up with that nonsense. For me, it's less about having the tools than about using them. That's my challenge, and that's why I decided to resurrect this blog that has been dormant for awhile. I've given it a facelift, let go of the self-imposed limitations on what topics I'll post here, and am now committing to write.
I have said "sure." I am panicking a little. I'll be headed to the library as soon as I post this. And we'll go from there.
22 February 2011
Creativity on Demand
As you know if you've read much of what I write, I'm a big believer in paying attention to your personal rhythm, and working with your energy instead of against it as it ebbs and flows over the course of the day. You'll be more productive, and less stressed, if you do heavy duty mental work when you have high mental energy, physical activity when you're feeling inclined to it, and rest when you're feeling run down. I advocate working with your family and your colleagues to build a schedule that works with your energy patterns, even if that means you do some activities at rather unorthodox times of the day (for example, working your desk job from 7 AM to 3 PM, or noon to 9, if that lets you be more productive without disrupting others' ability to do the same).10 January 2011
Radical Alignment
03 November 2010
Shining a Light, Part I
01 July 2010
Life Lessons from the Movies, episode 3
16 June 2010
Making It All Work
27 May 2010
It's all a Game
- The thing that ultimately determines your success or failure in the game is on the periphery of the action -- very small and at risk of going unnoticed. What's on the periphery of your vision right now that could determine your success or failure?
- The game requires constant, smart action, but does not require lightning-fast reflexes or frantic activity. Are you effective and efficient in your work, or just busy?
- As you progress through various levels, there are more and more "roadblocks" to your actions. How to you respond to the increased challenge as you become more and more successful?
- It is relatively easy to complete levels quickly, but you will score more points by staying on your current level for as long as possible. In other words, your strategy will be different depending on your goals. Are you clear about your current goals, and is your activity aligned with them?
26 April 2010
The Butterfly Effect
Writer's Block
01 April 2010
Contradictions
29 March 2010
The first quarter of 2010 is almost over!
24 March 2010
Life Lessons from the Movies, episode 2
- How is what I want different from what I need?
- What's my real reason for doing what I am doing?
- What motivates the people who are in a position to help me?
- What am I willing to sacrifice for what is most important to me?
- What am I missing out on as I pursue my goals, and is that OK with me? If not, what do I need to do differently?
12 March 2010
Follow the Money
08 March 2010
Impeccable
02 March 2010
Care, Then Choose
You “focus” on the one thing you care about, as you “unfocus” on everything else. If not for every minute of your life, at least for the time you set aside to pursue the thing that matters.
If that sounds fancy and oversimpliļ¬ed, then you “care” about too many things. Period."
(from Merlin Mann's post, "First, Care" on 43folders.com)
In another realm of my life, I am considering closing a small volunteer organization, of which I am currently president. My one-year term as president is about to enter year four, not because I've refused to give up my power (far from it), but because no one else seems to want the job. More specifically, only four people reliably attend meetings, and two of them just moved out of state. The other is already filling two other officer posts and has no aspirations to the proverbial throne.
When the organization began, it boasted a membership of nearly 40 enthusiastic members. Since the novelty has worn off, it has fallen off the priority list of those other members, leaving me no choice but to conclude there is either no ongoing need for the service we are offering, or that service is already provided by other organizations.
There's nothing wrong with that. By extension, there's nothing wrong with saying "no" to something that is not a priority or a passion in your life. When you are asked to join a club, donate to a cause, volunteer for a charity event, or write a letter to the Times, you can say "no," and that can be the end of the conversation. It is far better simply to say "no" once than to say "maybe" over and over again. This is what you are doing when you say "oh, I can't today," or "I'm too busy this week -- maybe next time." Rather than free yourself from something you don't love, you are letting it remain around your neck as you give that friend or colleague or organization permission to keep asking. If you say "not this time" more than three times, face it: you aren't interested and discussing it further is a waste of everyone's time.
Causes, committees, clubs and kaffeeklatsches are available to you in infinite supply. Any of them would benefit greatly from your support. All of them will not, and trying to spread yourself that thin is a great way to go broke and fall over from exhaustion. Instead, give generously of your heart, mind and pocketbook to a few causes and hobbies that speak to you on a deep level. Organizations rely most heavily on a few, a few dozen, or at most a few hundred people for whom that one thing is the most important thing in their lives. If you have the wherewithal to be one of those people for a favorite group, by all means, do so. If not, you may want to support a handful of different groups to a moderate degree, or you may want to plan to give a little bit to as many as you can, as your resources allow. Odds are, unless you have a lot more free time or discretionary cash than most people, you will have to choose one of these options. Choose your strategy carefully, in alignment with your values, your basic needs, and your other priorities.
Distractions are often disguised as opportunities. Measure each one against your personal vision and mission, and make your choices intentionally. Your health, your family, your appointment calendar, and your wallet will all thank you for it.